What is the idea behind fashion?

When asked why people, most particularly women, likes fashion, I guess its not the fashion itself that most of them like. But why is that?  I would like to conclude that its not just the “stuff” that people like.  For women, its not mere the make ups and even the clothes.  For men, its not only the shoes, the accessories or even the gadgets they can have to become fashionable.

I would like to propose the idea that is really the excitement and the energy that it gives them.  What kind of excitement does one get with a new shoes or with a new clothes on? If you know this feeling, you understand what I am talking about.

Now, what does the industry does to make these fashion items so exciting for men and women.  What kind of marketing strategy they do? How much exposure do these marketing people need to exert to one item?

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